Pokemon Investment

Peter Levin, co-founder of Geffin Gaming Partners, according to the September 2026 issue of Fortune Magazine, has collected Pokemon, sports cards, bobbleheads and comics since he was 4 years old (this year was his 31^st time at San Diego Comic Con) and has a deep love of them but also views them as an investment vehicle, though like Scaramucci, he has no plans to liquidate his collection anytime soon. Both men believe investing in these differ from investments in things like cryptocurrency, NFTs and memecoins as, unlike those items, cards and comics are tangible and the average person knows what a Pokemon card or bobblehead is, a non-fungible token, not so much.

This concerns me because most of the buyers of collectable card games today focus on the collectable aspect and not the game aspect. We like to stream video related to the products we sell and while we can comparatively easily find video of people playing Magic the Gathering, Disney Lorcana and even Yu Gi Oh, almost all the video that comes up for Pokemon shows people opening packs and calculating the “actual” versus “expected” value of the box. Most of our Pokemon sales go to people who have never played and never plan to play the game and will only keep buying as long as they can find a customer. Eventually the market will run out of people willing to buy. What happens then?