Wizards of the Coast is making a big push to make sure its
first Gameplay Expansion for Dungeons and Dragons sell
successfully (See “Wizards
of the Coast Reveals Product Line Details for Dungeons and Dragons: World of Warcraft”) offering stores
incentives tied to the quantity of books purchased. For the first time, a
D&D book will release with three covers: Standard cover, Alternate/WPN Store cover and
a Collector Edition cover with an MSRP of $99.99. Ordering 6 copies of any cover gets a store a
metal display rack similar to the one given out with the release of the 2024
updates for the Dungeons and Dragons core rulebooks. Order 12 copies of
any cover in any combination and the store receives the metal display rack and
a free copy of the Standard cover book.
To encourage stores to really push their orders, a store ordering 24
copies of any combination of covers will receive a large display holding 12 to
15 books and a free copy of the Collector’s Edition cover.
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