Tuesday, September 15, 2026

Murloc Figure

 to move more World of Warcraft D&D merchandise to the customer, stores ordering at least one of each SKU of the assorted D&D World of Warcraft products, which means at least one of each of the covers,  the DM Screen,  Icecrown Citadel Adventure Map Pack, Miniatures Horde Pack and  Miniatures Alliance Pack, will receive an assortment of unpainted Murloc miniatures to give away with the purchase of D&D World of Warcraft products.  Although the promotion does not dictate how the miniatures are to be given away, it recommends giving one to each customer buying both a book and one other related D&D World of Warcraft product. I hope WotC puts some effort and additional promotional dollars into not only the World of Warcraft promotion but also letting people know about it, making the Murloc figure a rare and hard to find item.  Too often, and this is not only Wizards but most other game (and comic) publishers, companies come up with promotions and then rely on social media or word of mouth to get the word out about them.  In the case of most recent promotions, the customer comes in, makes a purchase or qualifies for the promotion but has no idea about it and is surprised when we give them the item for which they qualified. We and other stores make in-store signage but if a company decides to go to the effort to design a promotion, also go to the effort to let the target market know about it.

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