Transformers TCG Cancelled

Continuing its track record of not producing a second successful trading card game (see X-men, C-23, Simpsons, Netrunner, Duel Masters Xena, etc), WOTC announced today the cancellation of its Transformers Trading Card game. Writing for the game was on the wall as I pointed out last January  However, fans of the game still plan to keep it alive, rather like the Highlander TCG, with fan generated content and cards.

Prediction for 2020

1.       Wizards Drops Transformers—I know I said this would happen sometime this decade, probably in the next 3 to 5 years, but now I expect to see it happen this year. Sales of the Transformers TCG and searches for it on Google peaked soon after its release in the summer of 2018 and have consistently trended down ever since. In addition, Wizards released the $199.99 Energon Edition for the game last November, limiting sales of the set to one per person. Soon after than, Wizards sent out a code offering a discount on the set to retailers that had run Transformers’ TCG events and, when we redeemed ours, we found we could purchase 2 sets instead of one (unfortunately we only had a code to apply to one of them) and the Edition remained readily available two months after the release date.  Since Wizards has not offered codes to stores  for its other direct to consumer sets and the previous DTC sets sold out almost immediately, it does not bode well for the long term future of the game.