In case you missed it, and you might have if you don’t play Games Workshop’s line of games, but the 6th edition of their flagship game Warhammer 40,000 released Saturday, July 7, certainly an annoying day to release a game from the retailer’s point of view, since Saturday for retailers is generally the busiest day of the week. Luckily, their policy for most products makes Saturday a soft street date and we can put the product out when it arrives, thus removing one more thing for us to deal with Saturday.
We did quite well with the 6th edition release, as we ran a midnight release for it and had a line of customers at the register at midnight. However, the game sold quite well in spite of Games Workshop’s handling of the release, not because of it. More on that on Friday.