In case you missed it, and you might have if you don’t play
Games Workshop’s line of games, but the 6th edition of their
flagship game Warhammer 40,000 released Saturday, July 7, certainly an annoying
day to release a game from the retailer’s point of view, since Saturday for
retailers is generally the busiest day of the week. Luckily, their policy for most products makes
Saturday a soft street date and we can put the product out when it arrives,
thus removing one more thing for us to deal with Saturday.
We did quite well with the 6th edition release,
as we ran a midnight release for it and had a line of customers at the register
at midnight. However, the game sold
quite well in spite of Games Workshop’s handling of the release, not because of
it. More on that on Friday.
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