. Immediacy—when the customer buys a product at a brick and
mortar store, they get to use it immediately. When the exception of digital
media and PDFs, everything else purchased online takes time to reach them,
anywhere from a day to a month or better.
I was just checking out a Kickstarter produced by a local publisher and
backers will not receive the game until next March. Even modeling miniatures
with a 3D printer takes several hours to complete
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