Interesting read from someone who works in the board game industry on consumer purchases of boardgames. Unlike books, where you usually purchase a book based on the author, boardgames (and TCGs and RPGS) are usually purchased based on the brand. Most Magic players have no idea who is the current Magic sets, much as RPG players have no idea who wrote Xanathar's Guide to Everything, despite the book topping the NYT best seller list. In spite of how popular Scythe is, I would doubt that players know who the designer is (Jamey Stagmaier) or even the name of the publisher (Stonemaier Games).
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