See Part One for the setup:
1. A Sense of design pervades the store. Unlike many American game stores, which have a mishmash of fixtures from different sources (mine included), here, with the exception of displays provided by the manufacturer, store fixtures all matched, avoiding the jarring effect of bookcases interspersed with rolling video racks or three different styles of display cases making up the cash wrap. Colors and shelf design were consistent throughout the stores, creating strong eye appeal.