What is Marketing?

Wintersession started today wwith a new slew of students coming into Principles of Marketing I figure now is a good time for a refresher look at the history of marketing, which is, if you make, distribute or sell a game, an activity in which you engage. Marketing itself, when you look at it as the process by which a good or service moves from the producer to the consumer, dates back to ancient times with much exploration due to seeking new trade routes or access to products. Columbus’ voyages, for example, were undertaken to find a shorter, and therefore less costly route, from Europe to southeast Asia. Printed and clay seals used  to consistently identify the producer of such products as wine and olive oil were used in Mesopotamia  as early as the 4^th century BCE while archaeologists have found marks in Pompeii indicating  Umbricius Scauras branded his own fish sauce as early as 35 CE However the term “marketing”  first applied to buying and selling products during the 16^th century CE while the use of the term in its modern sense first appeared in Harper’s Magazine in 1884.

Marketing can be divided into three general areas or eras:  production, selling and consumer and, much like the development of study of marketing, all took place within the past century

During the production era which ran from time immemorial until about the 1930s, the focus was on production. Consumers did not have much choice, nor for that matter did producers. If you wanted to make a product, you were pretty much limited to what you had on hand. Similarly, if a customer wanted to buy something, they were generally limited to a very small or no selection.  The production era can be summed up in Henry Ford’s famous phrase “You can have any color you want, as long as it’s black,” which Ford famously said in 1909. The customer had very little choice or say in what they wanted and had to take what was available