Following up our bouceback coupon promotional strategy from
International TableTop Day, wherin we gave players in various games over the
day a coupon good for $1 off a game featured on the TableTop series on the
following weekend, the idea being that customers will return the following
weekend or “bounceback” to use the coupon. Given the number of coupons we gave
out, I would have considered 5-10 of them turned in a successful application of
the strategy. Unfortunately, we received a grand total of 1 (one). Ah, well, there is always Free RPG Day (You
do know about Free RPG Day, right?).
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