The Ticket to Ride Halloween Freighter Train and Station Set
from Days of Wonder, and to a lesser extent Asmodee Games’ City of Horror, is a
perfect example of the importance of paying attention to the seasonal product
life cycle (PLC). According to the Alliance
website, the Halloween Freighter set released on October 25th. My sales representative went over it with us
during our weekly sales call on October 30.
We are a two day ship, meaning that, if we had put the order in with
him, it would have arrived on November 1, or one day after Halloween, meaning
we would miss the entire window of opportunity for selling Halloween themed
merchandise (I guess I could take a
charitable look at it and view this as a
364 day window of opportunity to promote
Halloween merchandise but too many other holidays in the way).
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