Sunday, April 8, 2012

Two Many Pre-releases


For those of you who just might have missed it, Konami has announced the Sneak Peek for the next Yu Gi Oh! set, Galactic Overlord, takes place the weekend of April 28th. In case you really missed the news, something else pre-releases that same weekend, namely WOTC’s latest Magic expansion Avacyn Restored, the third set in the Innistrad block.  WOTC really pushed interest in this release with their announcement of the Helvault promotion, which sparked a round of guesses on Twitter as to what’s #IntheHelvault.  Based on customer interest so far, I expect this to be our best attended pre-release in some time, which begs the question, why put the Galactic Overlord Sneak Peek up against it, making life more difficult for the retailer?