Do not use the cover of your product to send people to your website to buy your product. This ought to be self-explanatory, but for at least one publisher included in this year’s selection, it wasn’t. It’s OK to mention your website on your giveaway but, for Pete’s sake, tell people to look for your product first at their local game store THEN tell them to go to your website. Putting a bold notice on the booklet directing people to your website when I am going to the trouble of promoting your product guarantees a trip to the recycling bin or, as we did here, a removal of your product’s cover.
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