Games Workshop, meanwhile, has a significant business model
which, for the life of me I do not understand. Most new releases get announced
the week before the release date, which has been on Saturday for most of the
past decade. Especially on highly anticipated releases, there are often caps on
the quantity a store can order. The recent Kill Team Ashes of Faith set
had a cap of two units on it. While we had to turn away a few customers that
wanted one, I shudder at thinking about how stores with much larger Warhammer
40,000 customer bases dealt with the customers they had to turn away.
The problem here is another supply chain snafu, this one
self-created by Games Workshop though. By not announcing releases with a
reasonable amount of lead time, stores do not have enough time to determine how
much interest there is in the new release with customers only having about a
week to find out about it. More lead time would allow us and GW to better judge
product demand (I am still sitting on copies of Dominion). With Leviathan, we have no idea what
is in it or what it will cost, making budgeting funds to purchase copies pretty
difficult, especially after just having paid for Pokemon : Paldea Evolved,
Shatterpoint and Lord of the Rings: Tales of Middle Earth. Retailers knew about those and could allocate
funds. With Leviathan, stores are flying blind.
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