Monday, February 18, 2019

No More MSRP on Magic

WOTC announced that, effective with War of the Spark, they will no longer set an MSRP on Magic product. What does this mean to you?

Well, a definition first. MSRP stands for Manufacturer's Suggested Retail Price. The is the price at which the manufacturer of a product recommends it sell at. Retailers, such as us, then purchase the product at a discount from that MSRP and then resell it, sometimes at MSRP and sometimes at less than MSRP. Sometimes, rarely, at more than MSRP.

Currently, the MSRP for a pack of Standard legal Magic the Gathering is $3.99. Retailers will often offer Magic at a discount from that price, say 3 packs for $10 or a booster box of 36 packs for $99.99, advertising the price as discounted "XX%" from MSRP. With the release of War of the Spark, there will no longer be a MSRP of $3.99 on the product so retailers will no longer be able to advertise it as discounted from a particular selling price. This will also mean less consistency in specific pricing. Since there is no longer an MSRP, stores will decide what price they for which will sell packs or boxes of Magic, meaning customers will probably see price increases passed along more frequently.  However, for the foreseeable future, customers should also expect to see prices hew pretty closely to the current $3.99 price point. However, if WOTC increases the cost of a pack or box of Magic, expect to see the price of the individual pack increase as well.

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