Wednesday, August 13, 2014

D&D Is THE Role Playing Game

Dungeons & Dragons is, in the eyes of most people outside of the hobby game industry, THE role playing game. They haven’t seen Pathfinder, Castles & Crusades, FATE, 13th Age, Numenera or Dark Heresy played on Community or The Big Bang Theory.  Despite the fact that D&D did not rank in the top 5 sellers according to ICV2’s spring sales chart, (though lack of new D&D product certainly had something to do with that), viewers  saw Dungeons & Dragons played and in the viewers’ minds, there are no others.

Casual customers will come in looking for the new D&D books, as they have heard of them through popular media and we will hopefully sell them a copy of the $20 Starter Set. While I expect to sell quite a few Advanced Class Guides and fewer copies of the Iron Gods campaign, I do not expect to have any casual customers coming in looking for either of those books.