Tuesday, August 5, 2014

Konami Comes a Cropper Again

I would be remiss if I failed to note that the “perfection fallacy” I have talked about in the past hurt some retailers seriously regarding Yu Gi Oh Day last weekend. Once again, Konami, in its effort to have prize support arrive as closely to the event as possible, overshot the mark with the promised support not arriving until the week after the event. At least one store I know spent a month promoting the event with TV ads, then when the day came, no playmat or tokens to give away. As I commented regarding the last Yu Gi Oh Day, actions such as this create bad impressions in the minds of both players and retailers. Eventually, retailers will look for other products to promote.

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