Wednesday, April 6, 2022

Double Feature Release


Innistrad:  Double Feature and Commander Collection Black both released to an overwhelming “Eh” here at the store. From what I have read online, most store have had similar results, posting they have only sold a handful of packs or less. However, a couple did reports great sales, primarily to casual players. As of this writing, we have sold more packs of Commander Collection Black than we have of Innistrad: Double Feature, which is saying something given the price discrepancy. I have also heard of some problems with pack configuration, a few stores reporting packs of all commons or commons and uncommons. Not enough to make it a widespread problem but still more reports than I have heard in the past. As all of the cards, save some lands, appeared in both Midnight Hunt and Crimson Vow and both of those sets are still widely and more cheaply available, WOTC has targeted the collector more than the player with this set. They may sell but it may take awhile and store will need patience. Long time store owners and players will remember the catastrophe of Fallen Empires, back when stores order in huge quantities expecting to get allocated down to more reasonable numbers. WOTC told stores that, on this set, finally, they would get what they had ordered. Of course, WOTC had told stores the same thing for the previous few sets but this time they produced enough and stores got swamped in a sea of. Today, for those still have packs, a Fallen Empires booster sells for $25 and a booster box for around $700. Champions of Kamigawa booster boxes, which also sold extremely slowly at the store and which WOTC gave away with orders for a while, now list for $1400 sealed.

The thing with Double Feature is that it will not get reprinted. It is a one and done set printed in limited quantities, though we may see some of the cards make “The List” eventually. This means that in 1-5 years, maybe even later this year if some of the online Magic experts get excited about the set, stores will see a demand for the cards. Several places have said they will buy any unwanted boxes of Double Feature so store feeling they bought too many do have an outlet.

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