For those not familiar with it, Bits and Mortar is a program set up by almost 20 (at last count) RPG publishers including Cubicle 7 (publisher of Victoriana and Dr. Who), Evil Hat (Spirit of the Century and The Dresden Files), Pelgrane Press (Esoterrorists, Trail of Cthulhu and Mutant City Blues) allowing retailers to send a free PDF of any paper RPG from a participating publisher. The store sells the hard copy, gets the customer’s email and can immediately send them a PDF. We’ve sold a number of Evil Hat products as a result of this program. Ideally, we’d see heavy sellers of PDFs such as Steve Jackson Games and Pazio Publishing join the program. I have spoken to some people at SJG, notably Jackson himself and he seemed interested, saying he would look into in. Pazio seemed less so, likely because Pathfinder PDFs are a steady revenue stream for them.