Since this is the season in which we traditionally give
thanks, not that we shouldn’t do it the other 11 months out of the year, I wanted to point out four things (aside from
health, friends, chocolate, etc) that make me thankful:
1)
WOTC
finally pulled the plug on Kaijudo. Yes it was a good game. Yes, I know at
least one store did really, really REALLY well with it. However, for every
store doing good with it, I can point to 25, including us, that did not. Not
for want of trying though, either on WOTC or on our part. We received more
promotional material for Kaijudo than we did for Yu Gi Oh, Pokemon or Cardfight
Vanguard combined. We ran events almost every week that the same 4-5 people
attended but product sales were infinitesimal. Now, I hope, WOTC will take the
promotional dollars it poured into Kaijudo and spend them promoting Great
Dalumuti, Gullotine, Acquire or some of the other great boardgames in its
catalog. Unfortunately, even now I can hear some marketing genius at WOTC say, “You
know, if we just did this with DuelMasters…”.
2)
The Bits ‘n
Mortar program. Bits ‘n Mortar doesn’t
get nearly enough publicity as it ought but this consortium of small RPG publishers
still has their program in place, allowing registered brick and mortar
retailers to give a PDF of their products to customers when said customer
purchases a hard copy of the RPG. We
have customers who purchase Crucible 7 and Arc Dream RPG products specifically from
us on a regular basis specifically because we participate in this program.
3)
Munchkin
(and Steve Jackson Games). The base Munchkin game still sells reliably week in
and week out over a decade after it first released. Unlike some other game lines (cough-X-wing
Miniatures, DiceMasters-cough), Steve Jackson Games manages to keep the almost
the entire line in stock through distribution and, although they have run
special sets through Target and Barnes and Noble, I have not seen them participate
in any deep discounting or “Buy One, Get One Free” silliness such as appeared
on the Target website last week.
And since ‘tis the season for giving:
4)
The “TableTop
Bump”. Though the TableTop bump was more like a hiccup in season 2, it
seems to have returned for season 3, though not to the levels of season 1. Most
stroes reported Tokaido hard to find and our sales of Forbidden Desert
increased significantly with the uploading of last week’s episode. Seemingly
any TableTop show with either Anne
Wheaton or Felicia Day proves especially strong in selling the featured game as
they play off Wil Wheaton so well.
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