Still catching up on my notes from this year’s GAMA Trade
Show. The most popular
seminar/presentation of the show had to be the WizKids’ session, likely because
at each presentation, attendees received a highly desirable HeroClix Convention
Only figure. However, Wk also gave out a
lot of information about the next Organized Play campaign, Fear Itself. I won’t go into detail about the Fear Itself
OP program, as you have likely read about it elsewhere. One thing I did take away from it was the
increased importance WizKids has put upon online registration of both events
and players. In fact, in order to order
the Fear Itself OP kit through Alliances, a store has to both purchase a
certain number of boosters over the preceding period and register events on the
WizKids’ website (which is still a work in progress and somewhat clunky, i.e.
there is no indication on the site when you request a password reset that it
goes through until the email shows up in your mailbox). The limited edition Fear Itself booster set
of 40 figures and the Blitzkrieg packs are nice add ons that will drive customers
to participate in the Fear Itself event, though I would not take any bets on
how long it takes before the FI boosters wind up for sale on eBay or other
online locations.
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