Games Workshop released The Hobbit Strategy Battle Game. Notice that they don’t call it a miniatures game as customers outside of a fairly narrow demographic would have no idea what a “miniatures game” is. Strategy battle game, more people can relate to and understand. Coming out just before the movie releases, with the rights to use the film’s logo on the box, guarantees people will at least take a look at it (We had customers inquiring about the copies we held back for the official Saturday release date). The $125.00 price point does concern me though as that is fairly steep, even for a Games Workshop product, so we ordered comparatively lightly on the initial ship. The holidays will tell if we chose rightly.
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