WOTC had a couple of nice Halloween instore promotions this year,
one that worked pretty well and one that made me go “Huh?” It would have been nice on both to have more
advance notice about either/both of them.
The “Huh” promotion was the Innistrad league. Lots of nice support (Tracking poster, weekly
changes in play and a window cling) but the reward for playing in the league (a
poster) did not exactly excite my players or give them an incentive to come
back. Magic players are card players and
respond to the offer of another card rather than some other form of epherma. We supplemented the poster with so remaining
guards from the Innistrad Launch Party and a good thing too, as the first
people who earned the poster wound up leaving it on the tables after they
left. Kept the card, though and appears enough
of an added inducement that most of those who started have shown up for the
rest of the league nights. Some form of
alternate art card would likely work better as the reward should WOTC choose to
do this again.
The Halloween Friday Night Magic promotion worked a bit
better, though again, some advance notice of it would have helped in promoting
it. This was a very nice promotional kit
sent to any store that registered a Friday Night Magic event on the Friday
before Halloween and consisted of a standee, bags promoting FNM (always
welcome) deck boxes (Not as well designed as past deck boxes, thee lacked the catches
on the insert tabs to hold the box together, making it hard for them to hold
together. About half the people we gave them to left them behind) and bags of
Magic logoed M&Ms. That last was
especially cool as I have known few gamers able to resist candy, though several
of our players had a quandary. Do they
eat the candy because, well, it’s M&Ms or do they keep it for the cool
factor, since it has Magic logos on it?
From what I saw, eating them won out among most of our customers.
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