Tuesday, May 24, 2016

AEG and GW

This week's column on ICV2 compares the year long promotional campaign AEG launched for its lines to the 2 week blitz GW did for Warhammer Quest

Monday, May 16, 2016

AEG: A Year of Promotion

This week's column on ICV2 looks at the promotional programs AEG has put into place for their product releases for the rest of the year.

Saturday, May 14, 2016

Buck Rogers Adventure Game

The Buck Rogers Adventure Game has an interesting history. HeroPress has information on the rules and content but I want to briefly touch on the backstory of the game.

Gary Gygax had just lost control of TSR, which he had actually had for a only brief period of time (read this for more details) and the reins of the company were now in the hands of Lorraine Williams, who, through her family, also owned the rights to the Buck Rogers character (do you see where this is going).

Since the rights to Buck Rogers were separate from TSR, Williams, while continuing to produce the company's mainstay D&D products, also directed TSR to produce books, boardgames, comics and RPGs utilizing the Buck Rogers license. This meant that TSR had to pay a licensing fee for use of the character to the Williams family for each publication. TSR's foray, under Williams' direction, into the Buck Rogers universe lasted from about 1988 until 1993 and, while Buck Rogers did not cause the collapse of the company (low cash reserved and high returns from the book trade did that), it did distract the company from focusing on its core product lines at a time when the company had significant penetration into the mass market but and needed management to focus on those product rather than promoting a product line based on a 50+ year old license.

Wednesday, May 11, 2016

Privateer Press and Free Riders

Privateer Press put out a press release today indicating that all of its North American distributors have signed up to its "no free riders" policy, which Privateer hopes will discourage high volume retailers that add no benefit to the hobby such as offering play space or conducting hosting tournaments or organized play. The stick to get stores in line is delayed access to new releases from Privateer Press.

There is no indication yet as to how Privateer plans to police the retail level to insure compliance. I assume the company will first look at those retailers with a history of egregious discounting with no in store play to support them and direct distributors to delay new releases to those stores.  No indication if the new policy applies to Amazon, arguably the most egregious "free rider" of them all.

Monday, May 9, 2016

Warhammer 40,000 The State of the Hobby

This week's ICV2 column looks at a survey of over 1000 Warhammer 40,000 players and some of the findings, such as that Eldar are viewed as the most powerful army.

Friday, May 6, 2016

Free Comic Book Day

Saturday is the 15th annual Free Comic Book Day and if you saw the news on WSIL 3, you know we have a number of events going on to celebrate:

Free comic books all day. Everyone coming into the store gets 2 free books, 2 more if you come in costume and 1 more if you have your Preferred Customer Card with you. Get 1 book for every 2 back issues you buy off the rack, 1 for every 5 cans of food you bring in for the Good Samaritan Food Pantry and 2 for every action figure you purchase.from the figure room. 2 more if you come in costume.

All graphic novels Buy one, get one of equal or lesser value, 1/2 off

10 a.m. to noonish:  Sketches by Matthew Miller of Capybara Ink
10 a.m. to 1 p.m. Meet the hosts of WDBX's Nerd Heard
Noon to 4 Meet Stimpy, a rescue cat from the Humane Society of Jackson County. While Stimpy is here, we will donate 10% of all purchases to the Humane Society.
Noon to 4:  Meet the members of the Southern Illinois Steampunk Society and talk steampunk and comics with them.
4 to 7:  Meet the members of the So Il Roller Girls. Get autographs and photos and find out more about roller derby.

While they last cookies from Insomnia Cookies and coupons from Fat Patties. Free cotton candy courtesy of Murdale True Value.

La Unica Bakery will be selling pastries to those waiting in line prior to our opening the doors.

Monday, May 2, 2016

International TableTop Day

This week's ICV2 column focuses on International TableTop Day