Monday, January 1, 2024

Internet Sales Growth Continues


1.       When I questioned my marketing students this past semester as to what percentage of retail sales currently occurred online, their guesses ranged from 25% to 70%. The actual figure, as of 2022, was 14% but it ticked up sharply this year, reaching 14%, with online holiday sales seeing an increase of some 58% on the Saturday before Christmas over the same day 2022. Concurrent with, or in response to, this I expect to see even more stores moving to the retailtainment model, not only selling games but offering more events beyond the card tournaments that are a fixture now. More stores will incorporate parties and food service into their model, even offering alcohol sales and consumption when local laws allow.

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