A big problem for game stores with social media has always been classification. Sites like Facebook, Google+ and Yelp do not have a category for “Tabletop Game Store” or most of the time even “Game Store”. The closest we generally get is “Video Game Store” or “Hobby Store” or “Book Store”. It’s enough to make a store feel unwanted and unloved. Give the amount of searching that is done by people looking for a game store on places like Google, Yelp and Facebook, not having such a category makes it that much harder for potential customers to find us. The “ comic book store” classification does help those stores that carry both games and comic books, but quite a large number of game stores specialize in that area to the exclusion of the other and the ones that don’t care comics would do themselves no favors by listing themselves in that category, only to have to put off customers who come in looking for comics. Same problem with using the “video game store” category. It is fair to say that there are a lot more video game stores than there are tabletop game stores (though probably far fewer as more video gaming moves to mobile platforms) but listing a store in the video game category would just disappoint customers coming in looking for video games.
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