Durring the recent FFG X-Wing World Championships
Twitch commentary, a problem cropped up that probably only bothered the LGS (Local Game Store). A pair of FFG employees, while discussing the play and
responding to comments from fans, comment that the core game can be purchased
pretty cheaply on Amazon. Granted, it was only a 6 second comment but
statements like that are a red flag to retailers and to FFG’s credit, several
other employees spoke to them about the comments soon after they were made.
Here’s why comments like this bother brick and mortar stores
so much, not just from FFG but from any manufacturer. If you are a manufacturer
with Organized Play as a component of your marketing plan, such as WOTC,
Konami, FFG, Iello, etc., that Organized Play takes place in brick and mortar
stores. Last time I checked Amazon doesn’t run OP and Wal-mart and Target
stopped doing it when Pokemon cratered during the 90s. It is the brick and
mortar specialty stores that put time and effort into building a strong OP
program and to have manufacturers send customers to stores that don’t support
your OP model doesn’t benefit either of us.
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