Wednesday, November 9, 2016

AIDA

The AIDA model is a common descriptor for modeling human consumption behavior.  It stands for

Attention--Initially, the consumer is unaware of the product and the manufacturer or seller must take action to bring it to the potential customer's attention. Currently, one of the best ways to bring a product to the customers attention is through Facebook, as, with a relatively small payment, you can place information about your product in front of thousands of people who FB has determined have interest in it.

Interest--The consumer shows interest in the product. If you are at Sam's Club this might entail sampling one of the many food products they offer tastes of around mealtime. In a game store, this might lead to a quick demo session of the product in question.

Desire--The customer shows desire for the product, asking it to be held back for them, putting it on layaway or putting it on an Amazon wish list.

Action--The consumer finally pulls the trigger so to speak and buys the product.