Friday, October 14, 2016

Stealth Products

Stealth products always bemuse me. By stealth products, I mean products that show up with little advance motive or promotion that my customers would have quite a bit of interest in if I could let them know about it. Cases in point the new Legendary Deadpool expansion and the Dominion upgrade set that came out a couple of weeks ago.

Contrast the (lack of)promotion surrounding them with the amount of promotion WOTC put out for the new Widow's Walk expansion for Betrayal At House on the Hill.  Stores knew about this expansion months ago and could put in pre-orders for it 8 weeks ago. We were able to talk it up with customers and even tell them the exact date we expected to have it in store. Both Deadpool and the Expansion Set arrived with almost no advance notice. We found out about Deadpool this week and the Dominion Expansion Set the week before it arrived. Hardly enough time to generate any interest or let customers know about the product.