Monday, October 31, 2016

Halloween Figures

This week's ICV2 column looks at Halloween retailing figures and the growing importance of the Halloween season on retail sales.

If you wore a costume tonight or this weekend, odds are it was a witch, Harley Quinn or Batman as those are the most popular costumes for adults. Pre-teens most likely dressed as Batman, Wonder Woman or Supergirl as superheroes dethroned princesses as the most popular costume for girls this year. Batman has been the most popular one for boys for several years.

You most likely give out Reece's PBC, Kit Kat or Butterfinger bars as those are the three  candies among the top five in every state. Candy corn, surprisingly, is the most popular in Texas, Oregon, Wyoming, Tennessee and South Carolina.

You probably spent $25 on candy, $32 on your costume and about $30 on miscellaneous decorations, and, if you have a pet, 15% of us dress them up: