Monday, April 27, 2015

Bounceback Experiment



Following up our bouceback coupon promotional strategy from International TableTop Day, wherin we gave players in various games over the day a coupon good for $1 off a game featured on the TableTop series on the following weekend, the idea being that customers will return the following weekend or “bounceback” to use the coupon. Given the number of coupons we gave out, I would have considered 5-10 of them turned in a successful application of the strategy. Unfortunately, we received a grand total of 1 (one).  Ah, well, there is always Free RPG Day (You do know about Free RPG Day, right?).