Monday, November 17, 2014

Fantasy Flight Merging

Fantasy Flight Games just announced a merger with the Asmodee Group. According to the press release, the main purpose of the merger is to enhance Asmodee's reach in the US and give FFG greater access to the European market:

The Asmodee Group of game companies will gain access to Fantasy Flight Games’ strong sales, operational and marketing infrastructure in North America, as well as Fantasy Flight Games’ almost-20 years of expertise in game development and multi-language game manufacturing.
Fantasy Flight Games will benefit from Asmodee’s impressive distribution and marketing reach in Europe, greatly improving its product placement and organized play initiatives across the continent.

Given both companies' problems with out of stocks , I can see this making the problem worse as neither company indicates any plants to increase production runs to complement the increased access to the respective market.